Is this an area where you can easily network and generate more clients if you choose? Are you living in the same time zone as your clients? Communicating across time zones can be a significant barrier. This varies wildly from place to place, so make sure you're comfortable with what you're getting. If you have the flexibility to work anywhere you choose, there are several things to think about: Let your clients know where you live to ensure you are on the same page when establishing rates. Take advantage of that flexibility if you can. This is one of the best remote jobs,” says freelance graphic designer Krystianna Pietrzak. “I always said I wanted to make my dream of being a freelance designer work so that I wouldn’t be tethered to one location. That privilege is one of the greatest benefits of being a freelancer because you have the freedom to live wherever you want. You should establish rates based on where you live rather than where your client lives. Which location is more important? Yours or Your Client’s? If you’re working remotely, you’ll need to think about how rates are settled when you live somewhere else entirely. When you’re working in the same location as your clients, determining rates is straightforward because economic factors like cost of living and self-employed graphic designer taxes are aligned. If you already have clients where you live now, and they require you to come into the office, you’re going to suffer a blow to your business when you move. While New York may be the #1 pick in your head, there is another party to think about: your clients. So, in this simplified example, it might make the most sense to choose New York. Based on the data above, New York is one of the best locations for graphic designers, meaning the average rate is also the most competitive of the three choices. The cost of living is different in each of them, but so are the average rates. Let’s say you’re a freelance graphic designer choosing between living in New York, NY Atlanta, GA and Dallas, TX. This kind of calculation can help you figure out what to charge based on where you already live, but it’s also useful in decision-making when you’re moving to a new place. Those cities in particular are surrounded by promising start-ups and plenty of highly ranked design schools, including Yale University, the second highest-ranked program for aspiring designers. San Francisco, CA New York, NY and Bridgeport, CT are some of the most lucrative locations in the U.S., but there’s a wide range of average salaries across the country. The median salary for designers is highly dependent on where they work. If you take those three things into account, you’ll be able to match your rates to those of other freelance graphic designers and set your expectations and your clients’ expectations accordingly. To be fair to yourself and your clients, consider these three factors when determining your rates: location, level of experience, and expertise. You don’t want to undersell yourself, but you also don’t want to get laughed out of the building. Whether you’re a new designer just starting to build up your skillset or an experienced in-house designer just breaking into freelancing, setting freelance graphic design rates can feel like picking a random number out of a hat and hoping it’s the right one.
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